The Make-Or-Break Factor Failing Business Owners Often Miss

When it comes to running a business, most owners consider aspects like quality customer service, reliable products or services, and closely monitored P&Ls as reasons for company success or failure. Most never consider one other sneaky element that is often overlooked as a make-or-break factor because it’s “a boring necessity.” What is it?

Your technology.

Watch out! These social engineering tricks could fool anyone

While it’s easy to blame cyberattacks on sophisticated hacking, the truth is that many attackers rely on social engineering — a craft of deception designed to manipulate people into giving up sensitive information or access. The scary part? It’s not just high-tech companies that get targeted, it’s all of us. Here’s a breakdown of the most common social engineering tactics so you can spot them before it’s too late.

Generative AI: What Is It and Is It a Danger to Us?

Artificial intelligence contributes heavily to the battle of cyber-threats versus cybersecurity, on both sides of the war.

As the popularity of AI rose, different “models” of AI have developed consequently. One is Generative AI, which refers to a type of artificial intelligence that can create brand-new content based on the data it has been trained on.

Is Your Information on People-Finding Websites?

There are hundreds of so-called “people-finding websites” out there, also known as people search sites, and other similar iterations. From Spokeo to Intelius, MyLife, Instant Checkmate, US Search, and even digitized Whitepages — there are a lot of ways to find personal contact information for a small fee. Anyone in the world, available to snoop on.

When Deepfakes Land You in Deep Waters

Artificial intelligence has exploded in a brand new way the past couple of years. The emergence of advanced chatbots have helped us all, but complex deepfakes have also given cybercriminals a faster and more effective method for perpetuating their bad acts.

AI can create brand-new malware code in minutes, compared to the hours it would take a threat actor to make one manually. They can take audio and video files of real people (even YOU!) and generate fake clips of them posting, speaking and performing various actions.

When AI Leads to Legal Disputes

Artificial intelligence is now a pervasive part of everyday life. Nearly half of all businesses use AI in their daily practices; have you ever used an AI chatbot to help you write an email or generate new ideas?

It’s very common to use artificial intelligence to assist us with work, school or even personal tasks. By 2030, we expect 729.11M people around the world to use AI tools regularly.

How Do Authenticator Apps Protect Data Privacy?

When it comes to protecting your profiles and credentials, MFA is the best way we currently have to stop hackers from brute-forcing their way into your accounts.

While there are different kinds of MFA, one of most popular choices is to use an authentication app. These useful programs exist on a different device and produce unique, time-sensitive codes to log in after you enter your password.