The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of the best ways to collect useful customer data and avoid challenges.

5 Steps To Rise Above The Fear Of COVID-19 And Focus On Growing Your Business

In a matter of just a few short weeks, we have gone from living how we’ve always lived to changing just about everything we do. Schools are out for weeks if not months. Cruises have stopped sailing, and air transportation may be next. Bars and restaurants are closing, sporting events are nonexistent and so many people are now unemployed. If you watch the news or follow social media and see the number of infected keep rising, you can’t help but wonder when (or if) life will return to normal.

If You Think Your Business Is Too Small To Be Hacked…Then You’re Probably A Cybercriminal’s No. 1 Target!

In a world of rampant cybercrime, hackers thrive on the blind faith of their targets. Despite high-profile digital security breaches showing up in the news nearly every week, most people assume they’re safe from attack. The thinking goes that while Fortune 500 corporations like J.P. Morgan, Sony, Tesco Bank, and Target have lost millions of dollars of data breaches in recent years, my business is far too small to justify a hacker’s attention… right?

Why Your Current Antivirus, Backup, And Firewall Have Been Rendered Completely USELESS (And What You Need To Do About It)

At the end of World War I, German engineer Arthur Scherbius constructed a device that would become central in another worldwide conflict of unimaginable magnitude over 20 years later: the Enigma machine. The machines, which steadily became more complex with each iteration, consisted of a series of rotors that, by themselves, encrypted messages input via the attached typewriter. Each rotor performed a simple substitution cipher, but when run through multiple rotors, the encryption reached a staggering level of complexity.

The shocking truth about bank fraud

Did you know your COMPANY’S bank account doesn’t enjoy the same protections as a personal bank account when it comes to fraud? If a hacker takes money from your business account, the bank is NOT responsible for replacing your funds. (Don’t believe me? Go ask your bank what their policy is on refunding you money stolen from your account!) Many people erroneously believe the FDIC protects you from fraud; it does not.