Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization. Instead, business owners should familiarize themselves with all the available […]
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Tech tips, news, and expert insights
The Single Most Dangerous Assumption Businesses Make About Bank Security That Can Cause Them To Lose ALL Their Money
Here’s a shocker to most business owners: Your bank often can NOT reclaim money stolen from your bank account due to fraud or cyber-crime. That means if money gets drafted from your business bank account from a hacker, phishing attack, identity theft or by any other means, you have little to no chance of getting it back.
What exactly is preventive cyber-security?
There has been a movement among technology providers to promise “proactive” cyber security consulting. Small- and medium-sized businesses love the idea of preventing cyber-attacks and data breaches before they happen, and service providers would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events. But it’s not always clear what proactive cyber-security means, so let’s take […]
Do You Make These Mistakes With Your Company’s Critical Data?
Most business owners play “Russian Roulette” with their data backups. While they may have an onsite copy of their data, they never check to make sure the data is being backed up every day OR the integrity of the data.
That’s why thousands of businesses lose millions of dollars’ worth of data to disasters like viruses, fires, power outages, theft, equipment failure, and even simple human error.
G Suite vs. Office 365
Google and Microsoft have both set impressive milestones in the tech industry. These industry giants continually roll out innovative solutions that simplify the lives of users around the world, especially with G Suite and Office 365. This raises a question: Which is a better option for your business? Cost and commitment G Suite offers two […]
The One Thing Hackers Hope You Never Discover
Imagine not being able to send or receive e-mail for days, possibly weeks. Don’t think this could happen because you have a reputable anti-virus software installed? If so, you’re operating on a false sense of security and hackers are praying that you keep thinking that way.
IG Stories: redefining online marketing
Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with […]
Browsers leak sensitive info to hackers
The Autofill feature fills a void in the web browsing habits of many. It eliminates the need to enter all your details when logging on your social media accounts or when checking out your basket after e-shopping. On Chrome and Safari browsers, however, danger lurks when you rely too much on autofill. Without knowing it, […]
Why your business needs CRM
The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM. Grows with […]
Can Apple Macs Get Viruses?
A very common misconception is that Apple Mac products cannot get viruses. Not true! There is no such thing as a 100% safe computer. Devices running OS X, Windows, Linux, Android or any other operating system are all capable of being infected with a virus or other malware.